Graduate of Fashion Institute of Technology in New York
12 years in the New York fashion industry, from assistant to executive level
Founder of the FARIDA restaurant chain in The United States
Lifetime Achievement Gold Medal from the U.S. President Awardee in 2024
Speaker, leader, and mentor to women building their personal brand
Woman of the Year by the United Nations in 2019 and 2023
THE WOMAN BEHIND THE SYSTEM
I didn't create the Wiser Women Win Institute by studying marketing. I created it by building businesses.
For more than a decade, I've built brands, led teams, launched businesses, and learned what it truly takes to earn people's trust.
When I decided to build my personal brand online, I discovered something surprising. Building a successful business and building a successful personal brand require two completely different skill sets.
That's when my real journey began.
I invested years learning every piece of the puzzle. Personal branding. Content. Sales funnels. AI. Digital products. Automation. Storytelling.
Instead of leaving those pieces scattered across dozens of different programs, I built one connected system.
The same system I wish someone had handed me years ago. Today, that's the foundation of the Wiser Women Win Institute.
WELCOME TO THE WWW INSTITUTE